Virtual Reality, Mini-Golf, and Selfies at the First Netflix House

The first “Netflix House” has arrived, but don’t let the name fool you—it’s not an actual house. Based in the former Lord & Taylor department store at the King of Prussia Mall near Philadelphia, Pennsylvania, this entertainment hotspot offers a diverse range of activities for die-hard fans of the streaming giant.

Inside, visitors can enjoy a mini-golf course, dine at various restaurants, catch a movie, and of course, snap tons of selfies. From a Bridgerton-themed red velvet throne to a living room straight out of the Stranger Things series, there are plenty of picture-perfect spots to discover.

Marian Lee, Netflix’s Chief Marketing Officer, couldn’t be more thrilled about this new venture. As she puts it, “This is the first permanent physical manifestation of Netflix for our fans. They’ve been inviting us into their homes for years and years.”

Unlike your typical movie theater, Netflix House is all about immersive experiences. With the movie theater industry in a bit of a flux, Netflix is taking a fresh approach to engage viewers. Paul Dergarabedian, the marketplace trends expert from Comscore, explains, “What they’re trying to do is blur the lines between their content, your home experience, your small screen experience, and an interactive, fully immersive, tactile, in-person experience.”

The Netflix House in Philly features a mind-bending, multimedia experience dubbed “Eve of the Outcasts,” inspired by the show Wednesday. If you’re a fan of Squid Game, get ready for the second location opening in Dallas, Texas, this December. This one-of-a-kind space will offer a virtual Squid Game experience that takes the thrills of the series to a new level.

But Netflix’s exploration of the physical realm doesn’t stop there. With more than 350 pop-up events around the globe under its belt, the streaming giant is ready to take on bigger challenges. Lee mentions, “It’s given us so much information about what fans in Korea love versus the fans in Madrid. It gives us a lot of local information.”

As other streaming services dabble in theme parks and interactive experiences, Netflix hopes to stand out with its unique approach. And the best part? It won’t cost you a penny to explore the Netflix House. However, if you’re keen on upgrading your experience with multimedia adventures, VR games, or mini-golf, get ready for that enticing upsell.

With future locations planned for Las Vegas and beyond, the Netflix House phenomenon seems here to stay. So, if you’re a Netflix fanatic looking for a new way to engage with your favorite shows and characters, keep your eyes peeled for a Netflix House near you!