Eddy Cue: Apple TV Has More Subscribers than Rumors Indicate

Apple TV+ has officially been rebranded as Apple TV, and the company is making headlines with its growing success in the streaming space. Eddy Cue, Apple’s Services SVP, recently appeared on Matt Beloni’s Hollywood industry podcast The Town to discuss Apple TV’s popularity. While specific subscriber numbers were not disclosed, Cue hinted that the service has far more than the rumored 45 million subscribers.

Apple TV currently costs $12.99 per month as a standalone subscription, a significant increase from its initial price of $4.99 per month when it launched in 2019. Cue acknowledged the challenges of building a subscriber base with original content, especially amid production delays and strikes, but remains optimistic about Apple TV’s current standing.

With close to 100 million subscribers, Apple TV is securing its position as a prominent player in the streaming market, though it still falls short of Netflix’s over 300 million global subscribers. Despite its growing popularity, it is unclear whether Apple TV is profitable, as the company reportedly invests billions annually in original programming.

Be on the lookout for the full podcast episode with Eddy Cue on The Town for more insights into Apple TV’s performance. As Apple continues to expand its content catalog and reach new audiences, the future looks bright for this streaming service.