Disney+ Spain Executive on Respecting Windows and Star Hulu Rebrand

ntioned how in Spain, Disney+ is preparing for the rebranding of the Star tile to Hulu, aligning the service with its U.S. counterpart and offering a one-stop-shop for all content.

Fábregas emphasized the importance of respecting the traditional theatrical window for new film releases, mentioning that Disney has made a commitment to respect these windows while also working to expand the ways in which its content can reach audiences. She highlighted the success of recent premieres such as Black Widow and Jungle Cruise as examples of how Disney has managed to balance its theatrical and streaming releases.

In conclusion, Sofia Fábregas, the vp of original production at Disney+ Spain, shared insights into the future of the streaming service in Spain. Co-productions, respect for theatrical windows, and the rebranding of Star to Hulu are all key strategies being implemented to enhance the viewer experience and expand the reach of Disney’s content. By focusing on partnerships, user experience, and content that resonates with audiences, Disney+ is set to continue its success in the Spanish market.