Amazon Prime Day 2025 Dates and 4-Day Event Confirmed

Mark your calendars because Prime Day 2025 is happening from July 8th to July 11th, Amazon has confirmed. This year, the event will be extended to four days, a first for the company. It’s quite a shift from the previous 48-hour sales, and it’s unclear whether this change is tied to the anniversary of the event or market conditions. But we had a feeling this was coming.From what we know, Prime Day will kick off on July 8th, shortly after the Fourth of July weekend. Typically, Amazon starts its shopping events around 3 a.m. ET, which means we can expect the deals to go live a few hours after midnight on July 7th. The discounts are likely to end around the same time on Friday. Stay tuned for any updates on the schedule.

This year, Amazon is introducing a new deal format called Today’s Big Deals. These are themed daily deals that will feature exciting discounts from brands like Samsung, Kiehl’s, and Levi’s. These deals will go live daily at midnight PDT and will be available for a limited time, while supplies last.

If you’re wondering whether you need a Prime membership to shop on Prime Day, the answer is mostly yes. While some deals will be open to all Amazon shoppers, most discounts are exclusive to Prime members. Additionally, Prime members get perks like free 2-day shipping, access to Prime Video, and more. Don’t have a membership yet? No problem, you can sign up for a free trial and cancel it once you’re done shopping on Prime Day.

After the trial period, Prime memberships cost $14.99 per month, or $7.49 per month for Prime Student.

With the extended duration of Prime Day this year, you can expect to see more deals and a longer window to shop. This means less pressure to make impulsive purchases and more time to research big-ticket items like TVs, laptops, or robot vacuums. It’s a good chance to snag discounts without the usual time constraints.

While Prime Day officially runs from July 8th to July 11th, many deals may last beyond these dates. Like Black Friday, Prime Day deals could extend throughout July. Keep an eye out for early discounts from various brands and Amazon devices. Lightning deals, with limited inventory, may still be part of the event, so be ready for those hourly drops.

As the countdown to Prime Day begins, be on the lookout for exciting offers and exclusive deals. Make sure to plan ahead, do your research, and enjoy the shopping extravaganza that Prime Day is known for.