Top 5 Amazon AI Tools to Save Time and Money on Prime Day

Amazon is gearing up for Prime Day 2025, which is set to take place from July 8-11. This big shopping event offers some fantastic deals, and Amazon’s AI shopping tools can help you make the most of it. These AI features are not just for Prime Day—they work year-round to save you time and money.

Even if you consider yourself a skilled online shopper, you might not be aware of all the AI-powered tools available in the Amazon Shopping app. Here’s a look at five AI shopping features that can enhance your shopping experience:

1. **Interests**: This feature helps you discover products that align with your interests, price limits, and preferences. By creating personalized shopping prompts, Interests continuously scans Amazon’s store to notify you about new products, restocks, and deals that match your interests.

2. **Shopping Guides**: Amazon’s Shopping Guides consolidate key information alongside product selections, making it easier for you to find the right item. These guides offer educational content and customer insights to guide your purchase decisions.

3. **Hear the Highlights**: This audio feature synthesizes product summaries and reviews to simplify your shopping experience. It’s like having audio summaries of products to help you make informed decisions on the go.

4. **Rufus**: Amazon’s conversational shopping assistant, Rufus, is designed to help you save time and make better purchase decisions. From product recommendations to tracking delivery dates, Rufus can assist you across a wide range of products.

5. **Amazon Lens**: This visual shopping feature allows you to search for products using images, screenshots, or barcodes to discover visually similar items. You can refine your search with specific brand or color preferences to find exactly what you’re looking for.

These AI tools aren’t just beneficial during Prime Day—they can enhance your shopping habits year-round. By utilizing these features regularly, you can develop smarter shopping strategies that help you both save time and money. So, next time you’re browsing on Amazon, give these AI tools a try to enhance your shopping experience.