Netflix Acquires Ben Affleck’s AI Startup InterPositive for $587 Million in Cash

Netflix recently made headlines by acquiring Ben Affleck’s AI startup, InterPositive, in a deal worth $587 million. This acquisition was confirmed by Netflix in March and marks a significant expansion of the streamer’s AI-powered tools for filmmakers. Affleck now serves as a senior advisor as part of the agreement.

InterPositive’s proprietary AI model is specifically trained on dailies from a particular film or TV production to ensure its output is relevant. These tools can address a range of challenges in the production or post-production process, from replacing missing shots to enhancing backgrounds.

During Netflix’s second-quarter earnings call, it was revealed that generative AI workflows have been utilized in approximately 300 titles in 2026, with a focus on post-production work. The technology has been particularly beneficial for complex shots and sequences, enhancing production capabilities in various ways.

Netflix co-CEO Ted Sarandos emphasized that AI is not a replacement for great artists but rather a tool to enhance their creativity and make their visions even better. By equipping creators with these advanced tools, Netflix believes it can improve content creation timelines, enhance quality, and offer a more personalized, immersive experience for viewers.

Overall, Netflix plans to continue leveraging AI to provide a more engaging and interactive experience for its members while enhancing its content offerings. The acquisition of InterPositive represents a significant step in this direction and highlights Netflix’s commitment to investing in cutting-edge technology to support its creative endeavors.