Netflix Acquires AI Startup InterPositive Founded by Ben Affleck
Netflix has just made a significant move in the world of AI by acquiring Ben Affleck’s company, InterPositive. This isn’t your typical celebrity side project – Affleck has been quietly working on AI-powered tools for filmmakers.
According to Netflix’s announcement, the entire InterPositive team will now join Netflix, with Affleck himself staying on board as a senior adviser. In a note he shared, Affleck revealed that he’s been diving into the world of AI in production since 2022. He felt a responsibility to protect human creativity and the people behind it, leading him to develop tools that mimic the filmmaking process.
In a video interview with Netflix executives, Affleck explained his concerns about AI technology evolving separately from the filmmaking world. He emphasized that InterPositive is designed to enhance the filmmaking process, rather than replace it. The technology allows filmmakers to create unique models based on their own material, giving them control over the process.
Netflix’s chief product and technology officer expressed excitement at teaming up with InterPositive, highlighting their joint belief in empowering storytellers rather than replacing them. Affleck echoed this sentiment, expressing his happiness at partnering with Netflix and his eagerness to share their innovations with the creative community.
Overall, this acquisition represents a meaningful step forward in the intersection of AI and filmmaking, promising to offer new tools and possibilities to filmmakers.
