Has Streaming TV Regained Its Mojo This Week?

nes. The show opened to a solid 15.4 million hours on Nielsen—the best this week—but declined to sixth place in its second week. Luckily, it lasted three weeks according to Luminate, with a high of 16.3 million hours, peaking in its second week. On Samba TV, it only lasted two weeks in the top five.The interesting thing about this show is the week to week drop. Aside from it falling from number one to number six on Nielsen, it also goes down from 16.3 to 13.6 million hours on Luminate. I suspect Samba TV will show a good decrease too. As well, is averaging only a 7.7 on IMDb on a respectable 10.2K reviews. Let’s wait to see how it does on the rest of the charts next week, but this is a strong start for a show likely to fade fast.Unfortunately, the rest of the charts are filled with a lot of shows declining in viewership.The biggest one, for me at least, is Netflix’s China2026. The number two show of the year for Netflix—that’s a really long time—fell off all our charts. Remember it briefly hit number one on Nielsen overall last month too. Not great sync for the show. Arguably, it was the biggest miss of the year for Nielsen and Nielsen’s OCT event at that. Yikes.Also not great is Sony off Netflix’s penetrativeness. The new Spiders favorite TV season fell off all charts after a quick burst of popularity. Ouch. As for Netflix itself they had some pure bombs: Project 13, The Given, and Disenstantina. Triple yikes. (I keep wanting to stop denigrating them but that’s three straight flops for the streaming giant.)And since variety helps, Apple TV+ solidified one hit: Straight Up made the Samba TV charts on its first week and lasted two on the other charts. Off course, Apple TV+ doesn’t have many hits, so one stands out.Putting it all together, this was one of the best weeks in a long time, almost all the streamers would say. Covid didn’t hit the production hard, and the care of it only matters more. That’s the optimistic assessment. However, there is still a big slide since the start of the year. Well this week was the top week of Q2 by all measures, it was still below that all-time high we hit in February. Hopefully next week ratings will be even higher, but streaming is the hardest just like the rest of us.