Exciting NASCAR Update: More Races Coming to Amazon Prime Video

NASCAR made waves when it announced a deal with Amazon Prime Video to stream five Cup Series races per season. Initially met with skepticism, the streaming service has proven to be a hit with fans. NASCAR CEO Steve O’Donnell mentioned that Prime Video is interested in streaming more races, but talks for a new deal won’t start until 2031.

Since its launch on Prime Video in 2025, NASCAR has seen increased engagement and positive feedback from fans. The Jeff Gluck Good Race poll has shown that races streamed on Prime Video receive more positive responses. This success can be attributed to Amazon’s high-quality coverage, including expert analysis and minimal commercial breaks.

Amazon’s partnership with NASCAR not only allows fans to enjoy the sport, but also benefits the streaming service by attracting more subscribers. The cost of streaming NASCAR races is significantly lower than other major sports leagues, making it a win-win situation for both parties.

Looking ahead, NASCAR is exploring options to acquire broadcasting rights for more Cup Series races. TNT Sports and potentially FOX could be involved in future deals. If FOX decides to sell some races to Amazon, it could help cover costs associated with maintaining its NFL package. This scenario could benefit all parties involved and lead to expanded NASCAR coverage on Prime Video.