Commission supports national streaming plan

The National Broadcasting and Telecommunications Commission (NBTC) recently announced plans to establish a national TV streaming platform in Thailand. This platform is more than just another video app – it’s designed to ensure that all Thai citizens can easily access free-to-air television channels online.

Commissioner Pirongrong Ramasoota, who oversees the broadcasting sector, explained that the goal is to provide universal access to public-interest content like news, emergency alerts, education programs, cultural content, and national events. This national streaming platform will also serve as essential digital public infrastructure.

The NBTC board approved the draft of the third Digital TV Master Plan and supported the development of a platform for terrestrial digital TV broadcasters to distribute their content, especially with license expirations looming in 2029.

Mrs. Pirongrong highlighted the importance of reducing reliance on global digital platforms and limited telecommunications operators that control how audiences consume content. This move responds to the shifting behavior of viewers, who are increasingly turning to internet-based platforms for TV content.

According to a recent survey, while the majority of Thais still watch TV programming, many are accessing content through satellite TV, internet platforms, and mobile apps. Younger viewers, in particular, are gravitating towards online channels for their TV viewing.

The survey also revealed a strong demand for TV news, indicating the enduring appeal of free-to-air broadcasting. Additionally, the rise of Connected TVs (CTVs) is changing how viewers engage with content, with a significant number of internet-enabled smart TVs sold in Thailand.

Looking at global examples like the UK’s Freely and Vietnam’s VTVgo, it’s clear that national streaming platforms can be successful under different ownership models. In Thailand, the focus will be on maintaining free public access to TV content, following the understanding that a subscription-based model may not resonate with Thai consumers.

Overall, the establishment of a national TV streaming platform in Thailand aims to provide users with a centralized, user-friendly platform for accessing free-to-air TV channels, streamlining content discovery, and ensuring universal access to public-interest programming.