Prime Video Increases Focus on Young Adult Content for Upcoming Obsessed Fest

Prime Video is making a big push for young adult viewers, gearing up to showcase its lineup at the upcoming Obsessed Fest in Los Angeles. With hits like “Off Campus” and “The Love Hypothesis,” Prime Video is working to cement itself as the go-to streaming spot for young women.

During a recent event leading up to the festival, executives emphasized the importance of this demographic, highlighting that female viewers are not a niche audience. Amazon’s VP of international originals, Nicole Clemens, stressed that the young adult programming strategy is part of a broader global initiative to cater to Prime Video’s vast audience of over 200 million subscribers worldwide.

The engagement of young adult viewers is seen as incredibly valuable, with VP of film Courtenay Valenti noting that these fans are deeply invested in the stories they watch, leading to significant fandoms. Global TV President Peter Friedlander emphasized the cyclical nature of engaging with this audience, highlighting the excitement around discovering and embracing new content.

Prime Video is not slowing down when it comes to YA adaptations, recently signing a first-look deal with author Mercedes Ron, whose popular books have led to multiple screen adaptations. Executives are excited about the global appeal of these stories, with an emphasis on delivering emotionally-driven experiences to viewers.

With a growing slate of YA content, including titles like “Every Year After” and “Boys of Tommen,” Prime Video is focused on bringing these beloved stories to life for dedicated fans. The upcoming Obsessed Fest promises to be a celebration of these narratives, providing a space for fans to connect with the content and each other in a meaningful way.