Netflix Subscriber Churn Rate Remains at 2% Monthly

Netflix continues to hold its position as a top streaming platform, boasting the lowest churn rate in the industry at just 2% for the month of May. This means that only a small percentage of subscribers are canceling their Netflix subscriptions. In fact, Netflix has maintained this low churn rate for the past 12 months, which is quite an accomplishment.

According to Antenna, a subscription business researcher, Disney+ comes in next with a 3% churn rate, followed by Hulu at 4%. Churn rate, in this context, refers to the number of cancellations in a month divided by the number of subscribers at the end of the previous month. It’s a key metric that market analysts use to gauge the health of a subscription service.

When we look at the numbers, it’s clear that Netflix is leading the pack. Paramount+, Apple TV, Discovery+, and HBO Max all have a churn rate of 5%, while Peacock is at 7% and Starz at 8%. Overall, when we average out the churn rates of these premium services, we arrive at a 4% weighted average.

In terms of sign-ups, or new and returning subscribers, Paramount+ and Peacock have been the top performers over the past year. Paramount+ has averaged 2.5 million sign-ups, thanks to popular entertainment programming like “Landman” and NFL games. Peacock isn’t far behind, with 2.4 million sign-ups. In February, it saw a significant surge in sign-ups, reaching 4.9 million due to airing the 2026 Milan Cortina Olympics and the Super Bowl.

Hulu follows closely behind with an average of 2.3 million sign-ups, while HBO Max, Apple TV, and Disney+ trail behind. Despite the competition, Netflix remains the leader with an estimated 89.6 million streaming subscribers in the US. Analysts agree that Netflix continues to be a staple for consumers when it comes to streaming, earning its status as a “must-have” platform.