Joe Rogan: UFC White House Event Draws 150M Views

UFC commentator Joe Rogan recently shared some fascinating news about the White House event – it reportedly racked up over 150 million views by the Monday following the fights. According to MMA Mania, Rogan spilled the beans on The Joe Rogan Experience podcast, calling the show on the South Lawn the wildest experience he’s ever had in his years of calling combat sports. While Joe Rogan is known to get excited, he dubbed the event as the greatest night of fights ever, highlighting that each bout on June 14 ended in a knockout.

To put this viewership number in perspective, UFC 324 managed 7.18 million households on streaming, while Netflix’s Ronda Rousey versus Gina Carano match averaged 12.4 million viewers with a peak of 17 million. The Jake Paul versus Mike Tyson fight hit 108 million viewers. What’s truly impressive is that the White House event drew “well over” 150 million views by Monday, with an additional 50 to 60 million replay views estimated by Tuesday.

Considering that Paramount+ boasts around 80 million subscribers globally, reaching 150 million views would involve a substantial amount of double-counting or viewership via international broadcast partners beyond the streaming service. While UFC CEO Dana White mentioned Paramount+ executive David Ellison’s satisfaction with the event’s performance, official ratings from the promotion are yet to be released.

Reflecting on how far the sport has come, Joe Rogan remarked on the monumental shift over the years. From being compared to doing something as controversial as “porn or snuff films” in its early days, MMA now finds itself on the lawn of the White House, becoming one of the most-watched sporting events globally. We can anticipate the official viewership data from Paramount+ to be revealed in the coming days.