Cannes Lions 2026: Your Ultimate Program Guide

Heading to Cannes Lions 2026? Whether you’re part of a delegation, sending a team from your agency, or just keeping an eye on the industry, we’ve got your essential guide to the top sessions at the festival.

Kicking off on June 22nd at the Palais des Festivals, the first day features some must-see sessions. Don’t miss AB InBev’s Marcel Marcondes, the Creative Marketer of the Year, sharing insights on some of the most memorable campaigns. Then, R/GA’s Tiffany Rolfe and Nick Pringle will discuss their playbook for creativity in an AI-enabled world.

Apple’s Eddy Cue, the Entertainment Person of the Year, will be in conversation with legendary producer Jerry Bruckheimer, delving into Apple TV+’s success and originality in content creation.

Get ready for a unique session with Mark Ritson and Byron Sharp, two marketing heavyweights known for their disagreements. They’ll come together to present five marketing truths that they both agree on – promising a lively discussion.

Later, Steven Bartlett and David Wadhwani will explore how AI is reshaping brand building in modern creator leadership. And don’t miss the formal debate on creative taste led by creative directors from top agencies.

Moving on to Tuesday, Oprah Winfrey will receive the prestigious LionHeart Award, and Todd Kaplan from Kraft Heinz North America will give an inside look at the CMO role today. Dive into discussions on advertising in the AI era, the evolution of creativity on Instagram and more.

Join Marc Pritchard from P&G as he discusses the new creative S-curve and catch Malcolm Gladwell and Questlove in a conversation on earning attention through storytelling across media and culture. Wrapping up the day, Mel Robbins will share insights on turning ideas into movements.

Keep an eye out for more updates on the Cannes Lions 2026 programming, including award ceremonies, partner events, and key moments that you won’t want to miss! Stay tuned for our on-the-ground coverage of the festival. If you have any news, interviews, or events to share, reach out and let us know. Cannes Lions awaits – get ready for an inspiring week of creativity and innovation.