SoFi NBA Play-In Tournament Sees 18% Viewership Increase on Prime Video

The 2026 SoFi NBA Play-In Tournament saw a significant 18% increase in viewership among U.S. audiences. Exclusive coverage on Prime Video attracted an average of 2.79 million viewers across six broadcast windows. This increase marks a promising trend for the future of the tournament and basketball streaming.

Some of the most-watched games during the tournament included matchups like Warriors-Suns, which drew 3.65 million viewers, as well as Warriors-Clippers and Magic-76ers, which garnered 3.15 million and 2.66 million viewers, respectively. These exciting games captured the attention of fans across the country.

Amazon reported that the Play-In Tournament was viewed on a whopping 52 million devices worldwide, accumulating over 2.5 billion minutes of watch time in more than 200 countries and territories. This global reach demonstrates the widespread appeal of the NBA and showcases the tournament’s ability to engage fans from all corners of the world.

In addition to the U.S., markets like Japan, Brazil, Mexico, Australia, Argentina, India, Spain, France, and Colombia showed particular interest in the tournament, highlighting the sport’s universal popularity. By catering to a diverse international audience, the NBA continues to solidify its position as a globally recognized and celebrated league.

Overall, the success of the 2026 SoFi NBA Play-In Tournament on Prime Video underscores the growing appetite for streaming sports content and the league’s ability to captivate audiences on digital platforms. With exciting games, top-tier talent, and global appeal, the NBA Play-In Tournament is carving out a significant presence in the world of sports entertainment.