YouTube partners with Peacock for official live coverage of Eurovision in the US

you’re a fan of the Eurovision Song Contest in the U.S., you’re in luck! Peacock has been streaming the semifinals and finals since 2021, and this year, YouTube is joining in on the fun.

At the recent StreamTV Europe conference in Lisbon, European Broadcasting Union Commercial Director Jurian Van Der Meer shared the exciting news. Starting on May 12, YouTube will offer a free stream covering all three nights of competition. Peacock will still have its subscriber-only stream for those looking for a paywalled option.

YouTube’s decision to stream Eurovision is part of its strategy to increase viewership on TV screens. The Eurovision Song Contest is a 70-year-old tradition that attracts a large audience. Eurovision clips are known to go viral on YouTube, and the numbers have been on the rise in recent years. In fact, in 2025, the contest’s official channel gained 360,000 new subscribers in the week following the finals.

Despite some controversy surrounding the event, with countries like Spain, Ireland, and the Netherlands choosing to boycott due to Israel’s participation, YouTube’s distribution of the contest just makes sense. It’s a great addition to YouTube’s broadcast lineup and aligns with its goal to provide engaging content for its audience.

So mark your calendars for May 12 and get ready to enjoy all the Eurovision excitement right from your own screen, thanks to YouTube’s live coverage of the event!