Prime Video Los Angeles Lakers vs. Oklahoma City Thunder NBA Game Ranks 15th in Viewership

th over the Los Angeles Lakers on April 2 was a big hit, drawing in 1.54 million viewers from 1 million U.S. households. According to the latest Nielsen data through April 5, this game ranked as the 15th most-watched sports event of the week and was the only one exclusively available to direct-to-consumer viewers.

Throughout the NBA season, Prime Video has maintained an average of 1.06 million viewers across its exclusive 44 games. This season marked the streaming platform’s first exclusive media distribution deal with the NBA, alongside partners like ESPN, NBC, and Peacock, in a massive $76 billion, 11-year agreement with the league.

One interesting tidbit about Prime Video’s NBA viewers is that they tend to be on the younger side, with a median age of 46.9 compared to linear TV viewers who have a median age of 55.3. The most-watched game of the season so far for Prime Video was the New York Knicks vs. San Antonio Spurs Emirates NBA Cup Final, which brought in a whopping 3.1 million viewers.

It’s exciting to see streaming platforms like Prime Video dive into live sports programming, especially when it comes to beloved events like NBA games. If you’re a sports fan, this could be a game-changer for how you catch your favorite teams in action!