Amazon Prime’s next test in live sports: The Masters

new partner like Amazon Prime Video shows the tournament’s willingness to adapt to the changing media landscape and reach a broader audience.

For golf fans, this means more ways to watch and enjoy the action at the Masters. Amazon Prime Video will be streaming early round coverage on Thursday and Friday, giving viewers a chance to tune in before ESPN’s coverage kicks in. CBS will still broadcast the final two rounds over the weekend, with two hours of early coverage on Paramount+.

The decision to bring Amazon on board comes after years of negotiations and fits into their strategy of expanding into live sports, following successful ventures like Thursday Night Football and international events like the Champions League and Wimbledon. Live sports are always a draw for audiences, making them a valuable investment for streaming platforms like Amazon.

The Masters is a must-watch event for golf enthusiasts and casual fans alike. Last year’s final round drew in a significant audience, with millions tuning in to see Rory McIlroy clinch his first green jacket in dramatic fashion. The tournament has a long history of memorable moments, and the addition of Amazon Prime Video as a streaming partner adds a new dimension to the viewing experience.

While Augusta National maintains its tradition and mystique by limiting mobile phones on-site, they have embraced digital platforms to enhance the viewing experience. The Masters website and app provide access to every shot and even added a video vault this year, allowing fans to relive historic moments from past tournaments.

Overall, the partnership with Amazon Prime Video represents a step forward for the Masters in reaching a wider audience and keeping up with the evolving ways people consume live sports. Whether you’re a die-hard golf fan or just enjoy watching major events, there are more ways than ever to experience the excitement of the Masters tournament.