Sue Bird Boosts NBC and Peacock Coverage with Exclusive Announcement

WNBA legend Sue Bird is making a big move, this time from the court to behind the microphone. She’s set to join NBC and Peacock for their WNBA coverage, adding a major boost to the network’s return to covering women’s basketball.

NBC recently made a comeback in the basketball world by securing media rights with both the WNBA and NBA back in 2024. The network had previously brought in Michael Jordan for NBA analysis, but now adding Sue Bird gives them a powerful voice on the women’s side with unparalleled experience and championship credentials.

While the specifics of her role are yet to be announced, Bird’s impressive resume speaks volumes. With 21 seasons under her belt with the Seattle Storm, she accumulated 13 All-Star selections, eight All-WNBA honors, and four championships. Her retirement in 2022 was followed by a Hall of Fame induction in 2025, solidifying her status as one of the all-time greats of the game.

Bird’s close ties to the Storm were further highlighted when the team retired her jersey in 2023 and unveiled a statue in her honor outside the arena a couple of years later. Now, as the WNBA continues to expand its coverage on major platforms, Sue Bird’s presence provides NBC and Peacock with a trusted voice who truly understands the game at its highest level.

As the league grows rapidly, having Bird on board is a significant step in shaping how fans experience and engage with WNBA content. Her insight and expertise are sure to add a new dimension to the coverage, making it a must-watch for basketball enthusiasts and fans alike.