Netflix Launches Ad-Free Netflix Playground for Kids

Netflix has exciting news for families with young children: they’re launching a brand new app called Netflix Playground, specially designed for kids aged eight and under. And the best part? It’s included with your existing Netflix subscription, so there’s no extra cost involved.

Unlike some other apps out there, Netflix Playground is completely free of ads and in-app purchases. It’s all about giving kids a safe and fun space to play and interact with their favorite characters. The app is already available in the U.S., Canada, the U.K., Australia, the Philippines, and New Zealand, with a global rollout planned for April 28th.

John Derderian, Netflix’s VP of animation series, kids & family TV, shared that the goal is to create a world where kids can not only watch stories but actually step inside them and engage with the characters. The app features a variety of games, some of which are based on popular kids’ TV shows like “Peppa Pig,” “Sesame Street,” and “Dr. Seuss.”

Best of all, Netflix Playground can be enjoyed offline, perfect for long trips or when you’re on the go without a reliable internet connection. Plus, Netflix is committed to providing parents with helpful tools like age-appropriate content settings, customizable restrictions, and viewing history to ensure a safe and enjoyable experience for kids.

It’s no surprise that kids’ programming is a big hit on Netflix, with shows like “CoComelon” attracting millions of viewers. In fact, in 2025 alone, “CoComelon” racked up an impressive 93 billion minutes of viewing time, solidifying its place as one of the most-watched programs on the platform.

So if you’re looking for a wholesome and engaging entertainment option for your little ones, be sure to check out Netflix Playground and let the fun begin!