Amazon Prime Video Increases Price for Ad-Free Ultra Tier

63. But in January 2024, the streamer began including ad breaks in movies and TV shows, offering subscribers the option of paying a fee for a new ad-free tier. Rival streamers like Netflix, Disney+, and HBO Max have also introduced ad-supported subscription tiers as a more budget-friendly alternative in recent years.

The move to increase the price of the ad-free tier from $2.99 to $4.99 per month has left many Prime Video subscribers contemplating if it’s worth the additional cost. Starting from April 10, subscribers will enjoy new benefits like 100 downloads for offline viewing, up from the previous 25, and up to five simultaneous streams, an increase from three.

Prime Video Ultra, the renamed ad-free tier, offers viewers an enhanced experience without interruptions, making binge-watching your favorite shows seamless and enjoyable. While the price hike might come as a surprise to some, the added features and content remain a draw for many fans of Prime Video content.

So, are you ready to pay more to enjoy Prime Video ad-free? Feel free to share your thoughts in the comments below!