Amazon increases price for ad-free Prime Video subscription. Find out the new rate.

Amazon has some big news for Prime Video users – they’re upping the price for the ad-free subscription. Starting soon, the cost will go up by $2 a month in the US, making it $4.99 per month. But wait, there’s more! They’re renaming the ad-free tier to “Prime Video Ultra.”

According to Amazon, this price bump is necessary to bring you ad-free streaming with some fancy premium features. They’re also sweetening the deal by letting you watch Prime Video on up to five devices at the same time. Plus, 4K streaming will now be exclusive to those on the $4.99 plan.

If you remember, Amazon added ads to Prime Video back in 2024. The goal was to keep investing in awesome content, and it seems to be working. The latest stats show that Prime Video now has over 315 million viewers globally, up from 200 million in 2024, according to CNBC.

So, it looks like Amazon is stepping up its game and giving subscribers more options. If you’re a fan of ad-free streaming, the new Prime Video Ultra might just be worth the extra $2 a month. Sounds like a pretty sweet deal to me!