World’s Greatest Places 2026: Netflix House

In November, Netflix launched its very first permanent destination for fans to immerse themselves in their favorite shows and movies at Netflix House Philadelphia. This two-story venue is like stepping into your TV screen and exploring the worlds you love in real life. It’s a whole new way for streaming platforms to connect with their audience beyond the living room. Netflix’s chief marketing officer, Marian Lee, explains that the idea for this immersive experience really took off during the pandemic, especially after the success of the Stranger Things “Drive-Into” event in 2020. The response was overwhelming, and Netflix realized that fans were hungry for more.

The Netflix House Philadelphia, located just outside Philadelphia at the King of Prussia Mall, is more than 100,000 square feet of pure entertainment. As you step inside, you’ll pass through a giant red envelope—a clever nod to Netflix’s DVD-by-mail origins—and be transported to a vibrant space filled with show props and artwork. From elegant Love is Blind goblets to eerie Squid Game guards, every corner is designed for that perfect Instagram photo.

But is it all just a clever marketing strategy? Sure, but that doesn’t take away from the fun. You can embark on paid hour-long adventures that involve solving puzzles and navigating themed rooms. In the One Piece experience, teams race against the clock in search of the elusive Devil Fruit. Meanwhile, Wednesday: Eve of the Outcasts plunges you into a spooky carnival at Nevermore Academy, complete with games, mysteries, and hidden passages to discover.

According to Lee, it’s all about bringing fandom to life. Netflix House offers a little something for everyone, including three VR gaming rooms, a mini golf course inspired by popular shows, a 229-seat Tudum Theater for screenings and events, and a trendy restaurant serving dishes and drinks inspired by Netflix productions.

And Netflix House Philadelphia is just the starting point. Netflix House Dallas opened shortly after, offering its own unique experiences. The goal is to bring these interactive destinations to major cities worldwide, with Las Vegas slated for 2027. Lee envisions Netflix House as a neighborhood hangout, a place for fans to gather, explore, and enjoy their favorite shows together. It’s a new way for streaming platforms to make a lasting impact on their audience, beyond what’s seen on screen.