Roku and X Games Strengthen U.S. Streaming Rights Collaboration

Great news for all you sports fans out there – Roku and X Games are taking their streaming partnership to the next level with a brand new multi-year deal! This exciting collaboration means that you’ll be able to catch all the action from the MoonPay X Games League (XGL) exclusively on Roku Sports Channel, completely for free.

Launching in 2026 with the hotly anticipated summer season, followed by the thrilling winter season in 2027, the XGL will be streaming live on Roku Sports Channel for fans all across the country to enjoy. From skateboarding to BMX, snowboarding to skiing, the league will feature both men’s and women’s competitions in a dynamic team-based format.

The partnership between Roku and X Games has already seen significant growth, with Roku delivering a whopping 149% year-over-year increase in viewership during the latest X Games Aspen event – surpassing the total TV platform growth of 105%. What’s even more impressive is that 91% of households tuning in to X Games on Roku were new viewers, with female viewership skyrocketing by 233% year-over-year.

“We’re thrilled to continue our partnership with X Games and bring these electrifying competitions to millions of homes, introducing new fans to this iconic sports league,” says Joe Franzetta, head of sports at Roku Media. “We can’t wait to showcase this exciting new league format to dedicated viewers and a whole new generation of fans.”

The MoonPay X Games League Draft will also be available to stream for free on Roku Sports Channel, broadcasting live from COSM in Los Angeles on March 12th. This league marks a bold step forward for X Games, embracing a global team-based approach with structured seasons, team ownership, drafts, and a consistent streaming platform.

Jeremy Bloom, CEO of X Games, summed it up perfectly by saying, “This league is designed for the next generation of sports fans. Our audience is young, digital, and all about streaming. Roku has proven its ability to grow that audience in a significant way, and expanding this partnership around MoonPay X Games League signals a bright future for our business and the momentum behind the league.”

So get ready to experience the adrenaline-pumping action of the XGL like never before, thanks to Roku and X Games’ exciting new streaming partnership!