Local Florist’s Work Featured on Netflix Show, Inspiring Rebrand

A Greene County florist is making waves after her floral designs were showcased on the latest season of Netflix’s popular reality series, “Love Is Blind.” Kristine Erwin, the owner of Something New in Jamestown, was chosen to be a part of the floral design team for the weddings in the show’s Ohio-based season. Starting her floral career as a retirement project after 20 years of teaching, Erwin’s passion for flowers has grown into a professional business.

Erwin’s journey from novice to expert began when she purchased a flower shop in Jamestown despite having no prior knowledge of floristry. Through dedication and training, her retirement hobby transformed into a true calling. A chance encounter with an Ohio venue owner at a flower workshop in St. Louis led to a remarkable opportunity for Erwin. The venue owner, impressed by Erwin’s work, invited her to join the floral design team for “Love Is Blind.”

Despite feeling intimidated by the prospect, Erwin rose to the challenge alongside florists from across the country, designing the floral arrangements for all the weddings featured in the season finale. The experience was transformative for Erwin, inspiring her to rebrand her business as Studio Bloom, with a focus on large events, workshops, and sharing her faith.

Reflecting on her journey, Erwin expressed her gratitude for the growth and opportunities that have come her way. She envisions Studio Bloom as a space for women to come together, pray, and nurture their creativity. This inspiring story is a testament to the power of pursuing your passion and embracing new opportunities.