Roku Adds Apple TV to Premium Subscriptions Platform

Roku made a big announcement on March 3, 2026—Apple TV is now available as a subscription streaming service on The Roku Channel in the United States. This means that with just your Roku account, you can dive into all that Apple TV has to offer, like popular shows such as “Slow Horses,” “Severance,” “The Morning Show,” “Pluribus,” “Shrinking,” “The Studio,” and F1: The Movie.

Gil Fuchsberg, the president of subscriptions, partnerships, and corporate development at Roku, shared, “The addition of Apple TV is a win for all — our viewers, our platform experience, and our partners at Apple.” It’s exciting news for anyone who loves to stream quality content.

It’s worth noting that Apple TV first landed on the Roku platform back in 2019 as a separate transactional VOD or upstart SVOD service. This recent move means that Roku users now have direct access to the SVOD service, making it even easier to enjoy all the great content.

For those interested in subscribing to Apple TV via The Roku Channel, the cost is $12.99 per month or $99 per year in the United States. Plus, eligible customers can start things off with a seven-day free trial.

What’s cool about The Roku Channel Premium Subscriptions platform is that you can subscribe to over 70 third-party streaming services using your Roku account, saving you the hassle of creating multiple logins and passwords. Everything is conveniently available through a single login on your Roku device, the Roku mobile app, or the web. And you have the freedom to add or cancel services whenever you want, right from your Roku device.

In 2025, streaming hours on the Roku platform across various streaming sites went up by 15%, reaching 145.6 billion hours compared to 126.6 billion hours in 2024. So, it’s clear that Roku is a top choice for many streamers out there.

Exciting times for fans of Apple TV and streaming enthusiasts everywhere!