January 2026 TV and Streaming Ratings by Nielsen

Television viewing hit a new high in January, thanks to a combination of three key factors. According to Nielsen’s latest report, TV viewership reached a record high for a 12-month period. This report really gives us a snapshot of what’s been happening in the world of television and streaming.

Despite the rise of streaming services, traditional TV is still a big player in the entertainment game. In fact, Nielsen’s report shows that even with all the streaming options available, good old television is still going strong.

One interesting highlight of the report is that YouTube is holding strong as the number one streaming platform. It’s clear that YouTube continues to capture the hearts and minds of viewers, maintaining its position as the go-to platform for watching videos.

Overall, it’s fascinating to see how television and streaming platforms are evolving and continuing to shape the way we consume content. With more options available than ever before, it’s no surprise that viewers are tuning in at record levels.