New Free Streaming Channels Added to Roku, Including Pokémon Channel

If you’re a Roku user, you’re in for a treat because some new free streaming channels have been added, including a Pokémon channel! The Roku Channel now offers sports, outdoor adventures, comedy, and drama, as well as upgraded local news coverage and a new News Near You feature for easier access to local news affiliates.

Roku’s streaming hours have been on the rise, hitting 145.6 billion last year, making The Roku Channel one of the top free, ad-supported streaming apps in the US. And now, Roku is looking to make the most of those hours by using AI to enhance recommendations, highlight content, and improve the ad experience.

So, along with the exciting new channels like Willow Sports, Pokémon, and The Bernie Mac Show, you can expect to see more AI-powered ads on your Roku device in the future. The goal is to make it easier for smaller advertisers to create video ads at lower costs, expanding the reach of TV advertising. Roku’s AI experiments have also involved enhancing the Roku Voice assistant for more natural interactions and exploring the potential of AI in delivering sports highlights and commentary.

For Roku, attracting advertisers is like catching Pokémon – they want to catch them all! The company is focused on utilizing AI to make advertising on TV more accessible and effective for businesses of all sizes.

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