Michelle Obama’s ‘Becoming’ on Netflix: What Is Causing the Hype?

A digital showdown is happening as social media users try to boost the popularity of Michelle Obama’s documentary, “Becoming,” on Netflix. Despite being released five years ago, the film is making waves again, climbing to the 8th spot on Netflix’s Top 10 Movies list in February 2026. This resurgence seems to be part of a deliberate effort by fans of the former First Lady to make a statement and counter the release of a new film about Melania Trump called “Melania” (2026).

The online campaign includes influencers like John Leguizamo, who are urging followers to watch “Becoming” and give it high ratings on platforms like IMDb. This push to promote the documentary through social media has sparked questions about whether online hype can truly influence viewership or if organic popularity still reigns supreme.

Despite the noise on social media, the actual Netflix charts show a different story. While “Becoming” has made it to the Top 10 Movies list in the United States, other titles like “The Rip” and “M3GAN 2.0” are leading the pack. Traditional entertainment choices, such as “Kidnapped: Elizabeth Smart” and “Miracle: The Boys of ’80” still hold strong positions, indicating that organic viewership is driving success.

In the kids’ category, energetic features like “PAW Patrol: The Movie” are dominating, alongside classics like “Spider-Man: Into the Spider-Verse.” Educational programs like “Ms. Rachel” and “Sesame Street” continue to be popular choices.

What do you think about the digital push to bring “Becoming” back into the spotlight? Share your thoughts in the comments below!