Pat Cummins Joins Prime Video for ICC T20 World Cup 2026 “Go Full Cricket”

Prime Video has just released its latest ‘Go Full Cricket’ campaign, featuring Australian cricket star Pat Cummins, just in time for the ICC Men’s T20 World Cup 2026. Starting on February 7, you can catch all the action exclusively on Prime Video while enjoying these fun and creative ads.

In these short films, Cummins takes on various activities like stand-up comedy, cooking, and even playing golf with a cricket bat. The goal? To show fans a different side of Cummins beyond his cricket skills. The ICC Men’s T20 World Cup 2026 will be co-hosted by India and Sri Lanka and will showcase 55 matches with teams from 19 countries.

The campaign was brought to life by Leo Australia, with James Beswick and Rowan Foxcroft leading the creative charge. The production team at Rabbit, along with director Al Morrow and producer Fiona Pakes, made it all happen.

Cummins himself shared his excitement about the campaign, emphasizing his love for the game and the opportunity to connect with fans on Prime Video. He joked about not quitting cricket for stand-up comedy anytime soon, showing off his sense of humor.

Beswick and Foxcroft chimed in on the campaign, highlighting Cummins’ commitment to showing fans a different side of himself. While the ads may not turn him into a stand-up comedy star, they aim to remind viewers of Cummins’ true talent on the cricket field.

So, whether you’re a die-hard cricket fan or just looking for some entertainment, be sure to check out these quirky ads and catch all the ICC Men’s T20 World Cup 2026 action on Prime Video starting February 7th.