NBA Berlin and London Games Kick Off Prime Video’s Record-Breaking NBA Partnership

The NBA recently made a big splash in Europe with its Berlin and London games, aired on Prime Video. Fans were treated to thrilling matchups between the Orlando Magic and Memphis Grizzlies, and the viewership numbers were off the charts.

In Berlin, the Magic’s stunning comeback victory drew in a record number of viewers, making it the most-watched regular-season game in Germany and the top NBA game in Europe this season. The broadcast featured famous faces like Mats Hummels, Thomas Müller, Jürgen Klopp, and Dirk Nowitzki, all adding their expertise and insight to the coverage.

Across the pond in the UK, the Berlin and London Games became the most-watched NBA Global Games in the country’s history. Viewership soared by 90% compared to the last NBA game in London back in 2019, making it a huge success for Prime Video.

These milestones are just the beginning of Prime Video’s NBA partnership in Europe. Since the deal kicked off in October 2025, viewership numbers have been skyrocketing. The average viewership of the NBA on Prime has nearly tripled in Europe this season, with even more significant growth in the UK and Germany.

Alex Green, managing director of Prime Video Sport, International, emphasized the enormous demand for the NBA in Europe and the importance of providing diverse, localized coverage for fans. With broadcasts in seven different languages and a focus on engaging both new and longtime fans, Prime Video is committed to keeping the excitement going for the next 11 years.

Fans can look forward to more thrilling NBA action this weekend on Prime Video, with matchups like Houston Rockets vs. Detroit Pistons and Denver Nuggets vs. Milwaukee Bucks on Saturday, followed by a prime-time showdown between the Denver Nuggets and Memphis Grizzlies on Sunday. It’s a slam dunk for basketball fans across Europe!