Packers vs Bears Wild Card Game Breaks Streaming Record

The Packers-Bears wild-card game just broke a major record for streaming viewership, drawing in a whopping 31.61 million viewers. That’s a 43% increase from last year’s Prime Video playoff game and even beat out the previous record set by the Lions-Vikings game on Netflix.

The NFL made a smart move in choosing this matchup for streaming, as it turned out to be the most exciting game of the wild-card round. And with Amazon’s rights to stream the game up for bid next year, this massive viewership number only adds to the value of the property.

While some may still grumble about streaming-only games, the numbers don’t lie. As long as viewers keep tuning in at these record-breaking rates, we can expect to see more streaming-only broadcasts in the future. It’s clear that the shift to streaming is here to stay, especially when it delivers such exciting matchups like this one.