Sports Media Predictions for 2026: World Cup, Olympics, and Aaron Rodgers

The year 2026 is expected to be a big one for sports media, with major events and exciting developments on the horizon. Let’s take a look at some predictions for the upcoming year.

First and foremost, the 2026 World Cup is set to be a massive event in the world of sports media. With the tournament being held in North America, the time zones are perfect for U.S. television, which means we can expect a huge audience. The U.S. men’s national team has a promising draw, increasing the likelihood of them making it to the knockout round, which will certainly draw in even more viewers. Add to that the inevitable political discussions surrounding the event, and we have a recipe for record-breaking viewership numbers. It’s safe to say that this World Cup will be one for the books.

Speaking of viewership, women’s sports podcasts are also expected to see a significant increase in popularity in 2026. With over 80 women’s sports shows already in the space, and nearly 72% of them launching since the start of 2024, it’s clear that this market is on the rise. The potential for growth in this area is huge, and as more female sports fans show their support, we can expect to see even more content tailored to their interests.

On the topic of international sports, the NFL is likely to make a big announcement regarding an international package of games by the end of 2026. With the league’s growing global ambitions, it’s only a matter of time before they take the plunge into international markets. Keep an eye out for news on this front, as it could have a significant impact on the way we watch football.

Overall, 2026 looks to be an exciting year for sports media, with big events like the World Cup and the Olympics keeping fans glued to their screens. From record-breaking viewership numbers to the rise of women’s sports podcasts, there’s a lot to look forward to in the coming year. So stay tuned, because the world of sports media is set to deliver some unforgettable moments in 2026.