Paramount and Channel 10’s Successful Football Bet Draws High Viewership

Paramount+ and Channel 10 have hit the jackpot with record viewership numbers for Australian Football. Last year, they snagged the TV rights for the Australian national teams, along with the Isuzu UTE A-League and Ninja A-League Women’s games. And boy, did it pay off!

In 2025, the CommBank Matildas drew in a whopping 2.73 million national viewers, with 336,000 tuning in during prime time. That’s a 138% increase in viewers on Paramount+. The Ninja A-League Women’s 2025-26 season also saw a surge in streaming numbers, up 16% on Channel 10 and a massive 72% on Paramount+.

The CommBank Socceroos also nailed it with 2.98 million viewers in 2025, averaging 310,000 during prime time. These numbers represent significant growth, with a 35% increase in total national viewers. The Isuzu UTE A-League Men hit it out of the park with a record 5.1 million viewers in the 2024-2025 season, and this season’s numbers have been even better, up 31% on Channel 10 and a whopping 48% on Paramount+.

The success of football on these platforms is a sure sign that Paramount+ and Channel 10 are doing something right in elevating the local football scene. The recent deal with Football Australia has been a game-changer, bringing more accessibility to the sport. It’s clear that Australians love their football, whether it’s on the national stage or in their local leagues.

Looking ahead, the focus is on keeping the momentum going. As big events like the FIFA 2026 World Cup loom closer, the excitement and anticipation will only continue to grow. The success of the Matildas and Socceroos is driving this surge, and the opportunities for the sport are endless.

Ultimately, the love for football will always shine through. It’s the unpredictability and excitement of the game that keep fans coming back for more. As long as the focus stays on the sport itself, success is inevitable. So, let’s keep the game flowing and watch Australian football soar to new heights!