Emirates NBA Cup Group Play Sees 90% Increase in Viewership

The 2025 Emirates NBA Cup Group Play saw a significant increase in viewership this year, with over 40 million fans tuning in across Amazon Prime Video, NBC/Peacock, and ESPN, marking a 90% jump compared to last year. This made it the most-watched Group Play in the event’s three-year history.

Looking ahead, the quarterfinals are set to kick off on Tuesday, December 9th, beginning with exciting Eastern Conference matchups between Heat vs. Magic (6 ET, Prime Video) and Knicks vs. Raptors (8:30 ET, Prime Video). The following day, the action continues with the Western Conference battles of Suns vs. Thunder (7:30 ET, Prime Video) and Spurs vs. Lakers (10 ET, Prime Video).

The winners of these matchups will advance to the semifinals in Las Vegas on Saturday, leading up to the highly anticipated Emirates NBA Cup championship on Tuesday, December 16th.

As the Knockout Rounds approach, eight teams are vying for a chance to make it to the semis and compete for the championship in Vegas. With top players like Dončić leading the MVP ladder, fans can expect thrilling performances as teams push to secure their spot in the finals.

The competition during Group Play was intense, with the Magic, Knicks, Heat, Thunder, Spurs, and Suns snagging the remaining quarterfinal spots. For those new to the Emirates NBA Cup, it’s the NBA’s third annual in-season tournament that will culminate in crowning a champion in Las Vegas on December 16th.

Excitement is building as we head into the quarterfinals, and with marquee matchups on the horizon, basketball fans are in for a treat. So grab your popcorn, settle in, and get ready to witness some high-stakes basketball action as the Emirates NBA Cup heats up!