Pixalate’s Top 100 Connected TV (CTV) Bundle ID List

Pixalate recently unveiled the Top 100 Connected TV (CTV) Bundle ID rankings for global open programmatic ad spend in November 2025. Among the highlights, ‘Paramount+’ led the pack on Apple TV, ‘Hulu’ dominated on Roku and LG Smart TV, ‘Fawesome’ claimed the top spot on Amazon Fire TV, and ‘Samsung TV Plus’ snagged the No.1 position on Samsung Smart TV.

This data comes from Pixalate’s analysis of 1.3 billion programmatic impressions across over 900 CTV apps last month. After filtering out invalid traffic, the rankings show a snapshot of the most popular CTV apps for advertising across different platforms.

For Roku, the top 100 Bundle IDs correspond to 74 unique CTV apps from 47 developers. On Apple TV, there are 97 distinct CTV apps represented by the top 100 Bundle IDs, from 72 developers. Amazon Fire TV has 87 CTV apps and 51 developers in the top 100 Bundle IDs. Samsung Smart TV features 59 CTV apps and 47 developers, while LG Smart TV showcases 63 CTV apps and 48 developers in the top 100 Bundle IDs.

Some of the most popular Bundle IDs for programmatic advertising across these platforms in November 2025 include Hulu, Tubi, Pluto TV, Fox Business Network, Lifetime, AMC, Disney Platform Distribution, FuboTV, Plex, and many more.

Understanding the top Bundle IDs in the CTV space provides valuable insights into the landscape of digital advertising and helps advertisers strategize their campaigns effectively. It’s essential to stay informed about the most popular CTV apps to maximize advertising impact and reach the right audiences.