Azerion to Manage HBO Max Ad Sales in Austria

Exciting news for all the streaming fans out there! Azerion Austria has just landed a big gig handling ad sales for HBO Max as it gears up to launch in Austria in January 2026. This means even more high-quality content coming your way from one of the biggest names in the entertainment industry.

What’s even more interesting is that HBO Max will be introducing an ad-supported subscription tier right from the get-go in Austria. This will include cool CTV formats like pause ads and in-front ads, giving advertisers prime placement opportunities to reach a top-notch audience.

Matthias Heinze, SVP Commercial & Managing Director at Warner Bros. Discovery Germany, Switzerland & Austria, expressed his excitement about teaming up with Azerion Austria for the launch of HBO Max. It’s all about creating a safe, valuable space for advertisers to connect with viewers in an engaging and impactful way.

Alexander Leitner, Managing Director at Azerion Austria, echoed the enthusiasm, highlighting the opportunity to introduce advertising clients to the world of HBO Max in Austria. It’s a win-win situation for everyone involved!

And it’s not just Austria getting in on the action. Warner Bros. Discovery has big plans for the German-speaking region, with RTL Deutschland’s Ad Alliance handling advertising sales in Germany and Zattoo taking on the role in Switzerland starting January 2026.

So get ready to see some exciting new ads and content coming your way as HBO Max makes its mark in Austria and beyond! Stay tuned for more updates on this exciting partnership.