Top 10 Streaming Platforms in the US 2025 for NCHStats

Streaming entertainment has taken the US by storm, now accounting for 44.8% of all television viewing, surpassing both broadcast and cable TV. With 83% of US adults preferring streaming, platforms like YouTube, Netflix, Prime Video, Hulu, and Disney+ are leading the pack across all age groups.

In a world where subscription fatigue is real, the average household now has about 4.1 paid streaming services, leading to the rapid growth of free ad-supported platforms like Tubi and The Roku Channel. Additionally, VPN usage in the US is at an all-time high of 32%, with many users relying on it for streaming, privacy, or regional access.

Let’s take a look at the top 10 streaming platforms in the US and why they’re dominating the market:

1. YouTube: With control over approximately 12.5% of all US TV viewing, YouTube remains a powerhouse thanks to its diverse range of content catering to all age groups.

2. Netflix: Used by about 72% of American adults, Netflix continues to be a go-to platform for high-quality content and familiarity.

3. Amazon Prime Video: With a penetration rate of around 67%, Prime Video’s bundling advantage with Prime memberships keeps it relevant in the market.

4. Hulu: Despite being around 52% usage, Hulu remains a staple for Americans who enjoy the traditional TV experience without the cable subscription.

5. Disney+: Boasting a usage rate of around 48%, Disney+ appeals to families and Star Wars/Marvel fans, offering evergreen content that keeps users engaged.

6. Paramount+: With approximately 44% usage, Paramount+ benefits from its sports offerings and vast content library.

7. Peacock: Sitting at about 41% usage, Peacock’s focus on live sports drives its strong engagement and audience growth.
Overall, the data suggests that streaming has become an integral part of American entertainment consumption, with users balancing paid and free options to cater to their diverse viewing needs.