Peacock Vertical Video Strategy Boosting Viewership

If you’re a Peacock user who loves catching up on the latest shows and sports on your phone, you’ve probably noticed some short, Instagram Reels-style clips popping up. These vertical videos are part of Peacock’s exciting new experiment, and the results are in – they’ve been a hit!

One standout feature is the Can’t Miss Highlights, giving viewers a quick look at key moments from the NBA. Surprisingly, 15% of Peacock’s NBA fans on mobile have tuned into these highlights. It’s a promising start for this fresh addition, and it’s not just about sports.

Peacock has also been testing out vertical video for scripted and reality content. From short catch-up episodes to exclusive clips and previews, they’re exploring all angles. One standout was for “The Paper,” a lead-up to the “Office” spinoff. The dedicated videos actually drove longer watch times for the show – a win for Peacock.

The platform’s team is constantly innovating with three key types of vertical videos. Firstly, they keep viewers updated on the latest shows and events. Then, they dive deeper into fan-favorite content. This week, Peacock is rolling out exclusive footage and interviews from BravoCon, a must-see for reality TV buffs.

But perhaps most fascinating is the third category – standalone vertical videos. Shows like “The Rundown” are prime examples of this format, perfect for quick updates. These videos are also shared on TikTok, Instagram Reels, and YouTube Shorts to reach even more viewers and spark interest in Peacock’s offerings.

As John Jelley, senior vice president at NBCUniversal, explains, Peacock’s focus on mobile-friendly content is all about meeting the needs of younger audiences. With more and more time being spent on mobile devices, Peacock is determined to keep viewers engaged on the go and foster a vibrant cultural conversation with its diverse content.

So, whether you’re a sports fan, a reality TV junkie, or just looking for quick updates on the latest shows, Peacock’s vertical video strategy has something for everyone. Stay tuned for more exciting innovations as Peacock continues to push the boundaries of streaming entertainment!