NBA Sees Highest Viewership in 15 Years in First 2 Weeks of Season

The NBA has kicked off the 2025-26 season with a bang, attracting the largest viewership in 15 years! Viewership for nationally televised games has skyrocketed by a whopping 92% compared to last year. This exciting news was announced by the league recently, and fans couldn’t be more thrilled.

To enhance the viewing experience for fans, the NBA introduced “Tap to Watch,” a new digital initiative aimed at making it easier for fans to access live NBA game telecasts. This innovative feature directs fans seamlessly to live NBA games on various platforms such as ABC/ESPN, NBC/Peacock, and Prime Video, as well as local games, all from one central hub.

In addition to the NBA App and NBA.com, “Tap to Watch” provides access to game telecasts through a variety of media partners like Google, Meta, X, Snap, Reddit, Roku, and many others. Furthermore, fans can expect more integrations with partners like FanDuel, Fanatics, and Yahoo Sports as the season progresses.

Curious about when to catch your favorite teams in action? The 2025-26 schedule of national TV games includes Mondays on Peacock, Tuesdays on NBC/Peacock, Wednesdays on ESPN/ESPN App, Saturdays on Prime Video in the afternoon and ABC/ESPN App at night, and Sundays on ABC/ESPN App in the afternoon and NBC/Peacock at night.

With partnerships renewed with Disney and new agreements with NBCUniversal and Amazon, the NBA is committed to providing fans with an unparalleled viewing experience. So grab your snacks, settle into your favorite spot on the couch, and get ready to enjoy an action-packed NBA season!