Apple’s Plans to Introduce Ads in Maps in 2023

Apple is gearing up to roll out advertising in its Maps app next year, a recent report by Mark Gurman reveals in the Power On newsletter. This shift indicates a major step forward for Apple’s advertising network and suggests that the tech giant is looking to monetize more of its core apps beyond the App Store and Apple News.

In this new feature, businesses like restaurants and retail stores will be able to pay for promoted placements within Apple Maps. This means that when users search for nearby places or specific categories, sponsored businesses could show up more prominently in the results.

According to Gurman, Apple’s approach to Maps ads will focus on being user-friendly and clever compared to competitors like Google. The system is expected to leverage artificial intelligence to ensure that sponsored listings are relevant, context-aware, and genuinely useful to users, rather than intrusive.

While this move represents a significant expansion of Apple’s advertising efforts, some customers are already wary of the company’s increasing in-house advertising. Many users have voiced frustration over the growing number of promotional nudges for Apple services like AppleCare+, Apple Music, and Apple TV+. Introducing ads into Maps, a core utility app used by millions daily, could invite similar criticism for a company that prides itself on premium products and a focus on privacy.

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