Paramount Strikes Media Rights Deal with TKO, Saudi-Backed Zuffa Boxing

Beginning in January 2026, boxing fans in the U.S., Canada, and Latin America are in for a treat with Paramount’s new media rights deal. Paramount+ is set to become the exclusive home for Zuffa Boxing, thanks to a partnership with TKO Group Holdings. This new professional boxing promotion, Zuffa, is a collaborative effort between TKO and Saudi Arabia’s Sela entertainment conglomerate, led by Dana White, Turki Alalshikh, Dr. Rakan Alharthy, and Nick Khan.

The deal kicks off with a bang, as Paramount will kick off the action-packed boxing lineup with 12 thrilling cards, paving the way for even more events in the future. Subscribers can catch all these exciting matches on Paramount+, with the chance for select bouts to be simulcast on CBS and other Paramount platforms.

According to Cindy Holland, Paramount’s direct-to-consumer chair, this partnership represents a new chapter in sports storytelling and promises to bring premium sports content to fans. The goal is to deliver must-watch live events year-round and create long-term value for subscribers. While specific financial details have not been disclosed, the focus is on offering something unique and special to boxing fans across these regions.

This partnership follows hot on the heels of Paramount’s massive $7.7 billion media rights deal with the UFC, showing a clear commitment to providing top-notch combat sports content to a global audience. Dana White expressed his excitement about offering competitive fights featuring both rising stars and established champions to millions of boxing enthusiasts. Turki Alalshikh echoed this sentiment, emphasizing the importance of expanding access to live boxing coverage across various platforms.

As we eagerly anticipate the first Zuffa Boxing event to be live streamed on Paramount+ in 2026, stay tuned for more details to be revealed in the coming months. With Paramount leading the charge, boxing fans can look forward to an exhilarating future of combat sports entertainment.