Amazon Prime Video Adds Thursday and Friday Coverage of The Masters

The Masters tournament is upping its coverage game! Amazon Prime Video is joining forces with The Masters to bring even more live coverage of the tournament to fans. Back in the day, when The Masters first hit the airwaves on CBS, only the last few holes on Sunday were shown. But over the years, coverage has expanded, and now, with Amazon Prime Video on board, even more content will be available.

In 2026, Amazon Prime Video will kick off the extra coverage with added hours on Thursday and Friday. From 1-3 p.m. ET, Amazon will broadcast live before passing the torch to ESPN for their regular 3-7 p.m. ET slot. It’s awesome news for golf fans as those extra two hours will give viewers a chance to catch all the action during those crucial early rounds of the tournament.

This move by The Masters to team up with Amazon for more live coverage is a game-changer. In the past, fans were limited to only seeing half of the players on Thursday and Friday, depending on tee times. Now, with these added hours, viewers will have the opportunity to catch those early tee times wrapping up their rounds each day.

Last year, The Masters expanded weekend coverage with exclusive streaming on Paramount+ before CBS’s live broadcast. But this year, the focus is on adding Thursday and Friday coverage with Amazon Prime Video, ensuring fans don’t miss top golfers with those early tee times.

It’s clear that The Masters is on the cutting edge of streaming for golf fans, offering hardcore enthusiasts the ability to watch every shot on their website. But having more live traditional coverage on Amazon Prime Video is just the icing on the cake. Who knows, maybe one day soon, we’ll be able to watch every hour of The Masters live on television. Until then, we’ll savor these extra hours of golf goodness!