Apple TV+ Monthly Price Increased by 30%: What You Need to Know

Apple has some news for Apple TV+ subscribers – the monthly price is going up by 30%! In a recent announcement, Apple shared that new subscriptions in the U.S. and select international markets will now cost $12.99 per month, up from the previous $9.99. Existing subscribers will see this change reflected 30 days after their next renewal date. The annual subscription price will remain the same, and pricing for Apple One, which bundles all of Apple’s subscription services, remains unchanged.

Since its launch, Apple TV+ has been building a library of exclusive Apple Originals with thousands of hours of ad-free content across various genres. This latest increase marks the third pricing adjustment since the platform’s 2019 debut. Previous increases were 40% in 2022 and 43% in 2023. Notably, this recent increase only affects monthly subscriptions, leaving annual and Apple One pricing untouched.

For those interested in diving deeper into this update, membership offers access to additional analysis and a podcast covering these changes. It’s easy to join as a member with options for both monthly and annual plans, and various benefits including exclusive newsletters, access to the member forum, personalized email responses from Neil, and the ability to customize membership with add-ons like podcasts and financial models. By becoming a member, you also support Above Avalon as an independent voice in the industry.

In other Apple TV+ news, guerrilla marketing tactics for ‘Severance’ are gaining traction, while Apple is reportedly looking to back out of their MLB partnership. It seems like there’s never a dull moment in the world of streaming entertainment!