Warner Bros. Divides Cable Assets from Streaming Businesses for SEO

Warner Bros. Discovery Inc. has recently announced some big changes. They’re splitting their company into two separate divisions—one for cable and one for streaming. This means they’ll have a Global Linear Networks division for cable, covering everything from news to sports to scripted and unscripted shows. On the other side, they’ll have a Streaming & Studios unit, where all their streaming services and film studios will live. That includes the Max streaming platform, which has a bunch of original content, along with films and shows from networks like HBO.

The reasoning behind this change, according to CEO David Zaslav, is to better align their organization for future opportunities in the media world. Zaslav mentioned that this shift will give them the flexibility to explore new options, while also building on their current successes to create more value for shareholders.

This move is not unique to Warner Bros. Other companies, like Comcast Corp.’s NBCUniversal, have taken similar steps. NBCUniversal is spinning off most of its cable channels, while keeping its NBC broadcast network and its Peacock streaming platform under the parent company. Warner Bros. has toyed with the idea of a spin-off before, but they seem to be firming up their plans now.

The company aims to have this new corporate structure in place by the middle of 2025. So, it’ll be a little while before we see these changes take effect, but it’s definitely something to keep an eye on. It’s interesting to see how these media giants are adapting to the changing landscape of entertainment.