Streaming Services Resembling Cable TV with Ads: A Comparison
and subscriptions. That’s the model that is quite akin to what we see in cable television. You know, Disney’s getting glory on two fronts here. One is, it partnered with Verizon to offer subscribers six months of Disney+ for free. But then, it got on calls like Bob Iger, the CEO of Disney, telling investment folks, hey, you know, we’re really going to try and push folks towards that lower-priced tier that has ads because we just make more money that way.
And when you look at folks like NBC Universal through Comcast trying to split off their cable properties to shore up what they’re doing in streaming is a really smart move because they’re taking away some of the debts and some of the real expenditures tied to those networks. And maybe they can concentrate on stepping up the game a lot in the future, trying to make cable television competitive.
But at the same time, this doesn’t mean that cord-cutting is going away. This has been happening year upon year. And it just seems like something that streaming services and cable television are going to have to contend with in the long run. So, it’s really going to be an interesting tug-of-war as we move forward to see how these two different models continue to evolve and adapt.