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Warner Bros. Discovery Launches Extensive Paris Olympics Coverage on Max and Discovery+ in Europe

Warner Bros. Discovery’s Eurosport unit is set to bring exclusive coverage of the Paris Olympics to viewers across Europe through its Max and Discovery+ SVOD platforms, along with television broadcasts on Eurosport’s channels. While NBCUniversal holds the rights to broadcast the Olympic Games in the U.S. until 2032, Warner Bros. Discovery has secured distribution rights in 47 markets and 19 languages.

Recently, Warner Bros. Discovery unveiled a star-studded lineup of 100 former Olympic athletes who will provide commentary during the Games. These athletes collectively boast an impressive 132 medals, including 47 gold medals, and have participated in 244 Olympic events. Scott Young, Group SVP of content, production, and business operations at WBD Sports Europe, expressed excitement about how these athletes will bring the Olympic moments to life for fans.

On July 8, Warner Bros. Discovery will launch a marketing campaign titled “Break Free” on Max, celebrating the vibrant spirit of Paris and emphasizing the flexibility for viewers to enjoy the Olympics in their preferred way. Additionally, the media giant has teamed up with Snapchat to stream a daily show in France and the U.K. during the Games, showcasing unique and entertaining moments to engage users and offer a behind-the-scenes look at the Olympics.

Following the success of Eurosport’s coverage during the 2021 Tokyo Olympics, where over 175 million viewers tuned in via TV and digital platforms, Warner Bros. Discovery is aiming to surpass expectations for the Paris Games. The company’s partnership with various broadcast partners allowed an additional 200 million viewers to access the Games, including 45 free-to-air national broadcasters across Europe.

With a strong lineup of former Olympic athletes providing insights, innovative marketing campaigns, and strategic partnerships with social media platforms, Warner Bros. Discovery is gearing up to deliver an engaging and immersive viewing experience for audiences across Europe during the upcoming Paris Olympics.