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Netflix Keeps Quiet About Potential Success of ‘Hit Man’ Movie in Theaters

Netflix is set to release the highly anticipated film “Hit Man” on June 7, starring Glen Powell. The movie, which was acquired by Netflix for $20 million at the Venice Film Festival, has generated excitement among audiences and critics alike. Despite its potential, the buzz surrounding the film’s theatrical release is minimal.

If “Hit Man” had been distributed by a traditional studio and opened on 2,000 screens, it could have been a solid performer, possibly grossing $30 to $40 million domestically. However, the current landscape of the film industry prioritizes blockbuster hits over mid-level successes. This shift in focus has led to a devaluation of smaller, quality films that cater to niche audiences.

Ted Sarandos, co-CEO of Netflix, envisions his company as the future of entertainment. While Netflix has revolutionized the streaming industry, its impact on traditional movie theaters has been controversial. Sarandos’ strategy of acquiring and streaming films like “Hit Man” has raised concerns about the future of theatrical releases and the overall movie culture.

Despite the industry’s emphasis on mega-hits, there is a growing recognition of the value of modest successes. Movies like “Hit Man,” “Fair Play,” and “Emilia Pérez” contribute to the diversity and excitement of cinema. These films serve as a reminder of the importance of supporting a variety of genres and styles in the film industry.

Sarandos’ stance on the role of movie theaters in the digital age has sparked debate. His belief that screen size does not impact the viewing experience challenges traditional notions of cinema. As Netflix continues to blur the lines between streaming and theatrical releases, questions arise about the future of movie exhibition and audience engagement.

“Hit Man” and other Netflix acquisitions represent a shift in the film industry towards digital distribution. While Sarandos’ approach has its benefits, it also raises concerns about the long-term impact on movie theaters and the overall cinematic experience.

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