United Rugby Championship: First-Year Results Revealed with Eluvio Streaming Platform

Eluvio and the United Rugby Championship (URC) just shared their exciting first-year results, and the numbers are impressive! URC TV, the league’s streaming platform powered by Eluvio’s Content Fabric platform, has been delivering over 180 live games to fans in more than 150 countries.

Before teaming up with Eluvio, URC TV used different streaming providers, but they found that they were spending a lot for not much reward. Adam Redmond, the Media Director at United Rugby Championship, explained, “In the old world, we were running at extremely high streaming costs and expending a lot of effort for relatively little reward.” They wanted to enhance the fan experience and cut costs, and Eluvio seemed like the perfect fit for the job.

With Eluvio on board, URC TV saw a 62% reduction in operating costs, a 64% increase in transactions, and a 35% increase in revenue in just the first year! Subscribers grew by 2.7 times, reaching viewers in 150 countries, over 1.25 million viewing sessions, and an average season watch time of 20 hours per viewer. That’s pretty impressive, right?

According to Redmond, choosing the right tech partner is crucial for success in the streaming world. He mentioned, “Autonomy, cost control, and platform reach are what unlock commercial growth, which is exactly what Eluvio provided to URC TV.” It’s not just about streaming; it’s about creating a solid business model to drive growth and engagement among fans.

Michelle Munson, the CEO and Co-Founder of Eluvio, expressed her excitement about URC TV’s achievements, calling it a model for sports leagues worldwide. She emphasized that their Content Fabric technology can break through cost barriers, maximize monetization, expand distribution, and boost engagement. Eluvio strives to simplify the tech stack for teams, leagues, and brands, ultimately providing an outstanding fan experience and profitability.

To give you a peek behind the scenes, Eluvio manages live source feeds, handles ingest, transcoding, publishing, and streaming output, all while maintaining low playback latencies and high streaming quality. URC TV can be accessed on various platforms, including Android TV, Apple TV, Amazon Fire TV, Samsung, LG, Roku, as well as browsers and mobile devices.

Looking ahead, URC TV and Eluvio will be featured at the NAB Show 2026. Munson will be speaking at various events, sharing insights on their success with URC TV. If you’re interested in seeing their technology in action, make sure to check out their demonstrations at the event.

So, it’s clear that Eluvio and the United Rugby Championship have formed a winning team, bringing high-quality, cost-effective streaming to fans worldwide. Let’s see what exciting developments the future holds for URC TV and Eluvio!