Bait: Prime Video’s Addictive New Thriller for Binge-Watching
Emmy-winner Riz Ahmed stars as Shah Latif in Prime Video’s hit comedy thriller, Bait, where viewers are diving into the six-episode series in one go. The show follows Shah, a struggling actor, whose life takes a wild turn when he auditions to be the next James Bond. With a jaw-dropping 97% Rotten Tomatoes score, it’s no surprise that this series has captured the hearts of many.
Co-written by Riz Ahmed and Ben Karlin, the Emmy-winning mastermind behind Modern Family, and directed by Tom George and Bassam Tariq, known for their BAFTA-winning work, Bait has a powerhouse team behind it.
Delving into themes of Asian identity and fame, Bait takes us on a rollercoaster ride as Shah’s life unravels over four hectic days. The stellar cast includes Guz Khan, Sheeba Chaddha, Sajid Hasan, Aasiya Shah, Weruche Opia, Himesh Patel, Rafe Spall, and Sian Clifford.
Viewers can’t stop raving about Bait, with some calling it “brilliant” and “binge-worthy”. Critics are equally impressed, praising it as “hilarious” and “excellent”. The Guardian, Radio Times, and The Telegraph have all given it rave reviews for its unique blend of comedy and drama.
If you loved Bait, consider checking out The Studio, a satirical comedy series on Apple TV, The White Lotus, a multi-Emmy-winning black comedy on Sky, NOW TV, and HBO Max, and Severance, a dystopian corporate satire on Apple TV.
Bait is available now on Prime Video for your binge-watching pleasure. So grab your popcorn and settle in for a wild ride with Shah Latif!

